Marilee Swirczek

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September 26, 2012
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Fresh Ideas: Serendipity is at our door

Edward de Bono is a physician who invented the concept of “lateral thinking,” a purposeful method of stepping outside the ordinary, linear thought process (“vertical thinking”) to solve a problem or approach a challenge. Invention and innovation that might be overlooked by traditional thinking often result from using lateral thinking-finding other perspectives to examine a problem or setting out to see opportunity instead of roadblock. When we have a flash of insight, that’s lateral thinking. When a problem is solved creatively or an innovative idea is hatched, we marvel at the thinker’s brilliance, but when we look at the solution …

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The Nevada Appeal Updated Sep 26, 2012 01:07AM Published Sep 26, 2012 01:06AM Copyright 2012 The Nevada Appeal. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.