Rob Sabo
Northern Nevada Business Weekly

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October 21, 2012
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Ranch begins direct-to-home deliveries of grass-fed beef

The 450 pounds of frozen beef in Christie Casey-Braun's garage represent the modest start of a home-delivery service for her family's grass-fed beef.

Alpine Ranch Grass-Fed Beef, raised on the Casey family ranch 60 miles east of Fallon in the Clan Alpine Mountains, partnered with Bootleg Courier Service to deliver prime cuts of beef to customers in the Truckee Meadows. The Caseys typically sell about 1,000 head of cattle each year to a broker, but this year they decided to try a direct approach and build a customer base.

"We have never been able to get our beef directly to …

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The Nevada Appeal Updated Oct 21, 2012 12:28AM Published Oct 21, 2012 12:28AM Copyright 2012 The Nevada Appeal. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.