You can feel it when you drive. Hall of Fame golfer turned pitchman Lee Trevino used this double entendre in a 1980s television commercial to compare the knowing feel of a great golf drive with that of driving on a particular set of high performance tires.It was, indeed, a clever play on words to help sell tires at that time. Its figurative language still has relevance today for prospective college students seeking the right feel in their college search.Much has been written in this space over the last year about establishing the right college fit (e.g. priorities, academic match, etc.) …


