John SeelmeyerNorthern Nevada Business Weekly

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November 18, 2012
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USDA-funded loan pool boosts Gardnerville businesses

Battle Born Wine has sold gift baskets during almost the entire five years that the store in downtown Gardnerville has been owned by Troy Phillips. The problem: Despite the store’s location on busy U.S. 395, passing consumers thought the store sold only wine.Phillips drew on a low-interest loan program financed by the U.S. Department of Agriculture and managed by Main Street Gardnerville to boost his marketing — better signage, new bags — and solidify his inventories.Today, the store sees steady growth of new customers.Like many retailers, Phillips had found himself in a tight spot. Even modest marketing to increase consumers’ …

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The Nevada Appeal Updated Nov 18, 2012 01:19AM Published Nov 18, 2012 01:18AM Copyright 2012 The Nevada Appeal. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.