Anne KnowlesNorthern Nevada Business Weekly

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November 25, 2012
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Holiday promotions give boost to operator of historic railway

Candy canes have proven to be a sweet dessert for the V&T.With its main tourism season over, the Virginia & Truckee Railroad Co. moves into holiday events such as its Christmas-themed ride starting this week as well group trips for businesses, nonprofits and families.“Our main business to keep the doors open is our summertime excursion trains,” says Tom Gray, who with his 91-year-old father Robert, owns the historic steam engine line.But a secondary revenue stream, especially during the colder months, is provided by specialty routes such as the Candy Cane Express, where elves serve hot chocolate and deliver letters to …

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The Nevada Appeal Updated Nov 25, 2012 12:28AM Published Nov 25, 2012 12:26AM Copyright 2012 The Nevada Appeal. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.