Retailers look forward to Super Bowl spending |

Retailers look forward to Super Bowl spending

Nevada Appeal Capitol Bureau

Assuming Nevadans follow national trends, retailers in the state can expect $109.6 million in sales tied to this weekend's Super Bowl.

A spokesman for the Retail Association of Nevada said an estimated 1.6 million Nevadans will watch Sunday's game, spending an average of more than $68 on a range of goods including food, beverages and athletic gear supporting their favorite team.

According to Bryan Wachter of RAN, more than 7 percent of those viewers will actually purchase a new television to watch the game.

The vast majority of the spending, however, will be on food and beverages — some three-quarters of every dollar spent.

To a good share of viewers, the game isn't the big reason to watch. Just about 25 percent say the commercials are their favorite part.

Recommended Stories For You

Go back to article