Surge pricing is Uber-lame anti-Uber argument | NevadaAppeal.com

Surge pricing is Uber-lame anti-Uber argument

It's called "ride-sharing." If you haven't heard about it yet, you will.

Ride-sharing companies have created a new business that allows you to summon a car to pick you up and take you wherever you want to go through an app on your smart phone rather than going through the nightmare of calling a taxicab dispatcher.

And rather than sitting around seemingly forever wondering not only when your cab will arrive, but if it's even coming at all, you can use the GPS feature on your phone and actually see where your Uber or Lyft driver is and exactly how long it will take him or her to get to you.

In addition, drivers are friendly, polite, courteous and helpful — primarily because they are, in reality, small business owners, not employees.

Alas, the Taxi Cartel in Nevada is every bit as powerful and ruthless as The Empire in Star Wars. And when Uber tried to launch its service in Nevada last fall, the Emperor unleashed a drone army of bureaucrats and lawyers to shut the company down cold, including the use of armed, ski-masked storm-troopers to yank Uber drivers off the road and confiscate their vehicles.

I guess this is part of what Gov. Brian Sandoval refers to as the "New Nevada." Lovely.

Recommended Stories For You

Anyway, a bill to allow ride-sharing in Nevada came before the state Senate recently and was killed by Democrats for a wide variety of paper-thin reasons, including an absurd objection to "surge pricing."

Surge pricing is nothing more than old-fashioned, free-market supply-and-demand pricing. When there's a higher demand for rides, ride-sharing companies charge a higher price. And those higher prices entice drivers at home watching iCarly re-runs on Nickelodeon to hit the streets and satisfy the increased demand.

Resulting in better, faster service.

But the most outrageous aspect of objections to supply-and-demand "surge pricing" in Vegas is that Vegas is, frankly, not only the Gaming Capital of the World but also the Surge Pricing Capital of the World.

Heck, we're doing it RIGHT NOW!

On May 2 the "fight of the century" between Manny Pacquiao and Floyd Mayweather Jr. will take place at the MGM Grand on the Strip. As such, available hotel rooms are far and few in between, resulting in sky-high "surge pricing."

In fact, a room at Whiskey Pete's — some 40 miles away from the MGM Grand! — is going for $180 a night for the nights before and of the fight. That same room usually goes for $59. Ditto Circus Circus, where the fight night rate has surged to $284!

So don't tell me the objection to Uber in Vegas is "surge pricing." The real objection to Uber in Vegas is simply this: free-market competition for the taxi cartel.

Chuck Muth is president of Citizen Outreach and the publisher of http://www.NevadaNewsandViews.com. He personally blogs at http://www.MuthsTruths.com, where a longer version of this column can be found.

Go back to article