New logo a new way to market Carson City
August 7, 2013
A proposed new Carson City Convention & Visitors Bureau logo to market Nevada’s capital city goes to the bureau’s board for review Monday.
Joel Dunn, the bureau’s executive director, said he presented it to the board’s marketing committee this week and that others also have seen it, along with photographs he is using to show sites and activities around town.
“The excitement has been amazing,” he said. He also said the logo and campaign photos or other materials developed so far cost significantly less than they would have under a previous contract with an outside public relations firm. He said that, using local freelance talent, he has put together the package for less than $2,000.
The board meets at 4 p.m. Monday in the Community Center’s Sierra Room. Dunn said he would have video slides and a full presentation for the board and interested observers.
The bureau’s executive director, who was chosen for that post in May, has said he intends to refocus the city’s marketing campaign to show people in active pursuit of various options outdoors and at various venues. He said he would incorporate the city’s historic and V&T Railway marketing aspects into a broader approach to lure events and visitors.
The new logo features a blue background and Sierra Nevada peaks, rather than the autumnal tones previously proposed by the former public relations and marketing firm. It will be paired in materials with the bureau’s website address and a tagline: “The experience starts here.” The Web address is visitcarsoncity.com.