The rebranding went off with a blast.
Tom Duncan, owner of Duncan Golf Management, spearheaded the Fallon Golf Course’s grand opening Friday with a day full of golf for members and the public.
The course has undergone a major facelift with green fairways, manicured greens, an expanded restaurant and a stocked pro shop.
Duncan’s group is now in the midst of re-establishing the brand and aims to bring back its clientele.
“We had a blast,” Duncan said. “We had a bunch a people come out. We were real happy with how it turned out.”
Friday’s event, though, was the first step in the process and included a members tournament, a skins game for the public and a free barbecue. The course displayed its new menu at the restaurant and pro shop filled with golf gear from spikes to shirts to bags.
The most notable difference in the course, though, is the green grass. Duncan said when his group took over operations on March 1 his crew identified numerous areas of the nine-hole course needing attention.
Irrigation heads were fixed, seeded and sod was laid and each hole was carefully targeted for improvement.
The challenge, Duncan said, has been new, yet fun.
“(We are) getting the grass healthy, the grounds healthy and making sure there is proper water coverage,” he added. “It’s just normal stuff we do.”
Duncan, along with Fallon Golf Course Superintendent Devon Byrne, said bringing back customers is a top priority. While the aesthetics of the course are coming along, good customer service can bring back players and attract events such as weddings, birthdays and more.
Duncan said to lure the clientele back, it has to be done by service and condition of the product.
“It’s all on our side this time,” he added. “If we continue to improve the facility, continue to offer good products, hopefully we’ll see folks come back.”
Byrne, meanwhile, said upgrades to the clubhouse is another area where the course has seen a turnaround. The restaurant now serves breakfast, lunch and dinner and the pro shop’s merchandise is an avenue to spread Fallon’s brand.
“Over time it’s going to prove itself and bring people back,” Byrne said. “Hopefully word of mouth keeps going. We have a lot of stuff with the Fallon logo on it. It kind of ties the community to the golf course.”