One or two licenses for Rita’s Italian Ice outlets will be awarded to qualified franchisees for Carson City and those operators will determine locations.
San Francisco Ice Empire, Inc., disclosed Friday after it was announced the previous day it’s going to soon locate at least 60 of the dessert outlets in northern Nevada and California. The outlets provide frozen ice treats and custards. On Thursday, the firm said the initial footprint would be in Carson City and nearby counties: Washoe; Storey; Lyon, and Douglas.
Responding to followup questions after the original announcement, the Santa Cruz, Calif.-based SFIE said Misty Young, the firm’s vice president for expansion, is in Reno and is going to oversee Nevada’s foray into getting the dessert franchises going. Eventually, the Silver State will have 40 outlets and each will hire 15 or 20 “treat team members,” according to the firm.
Young, owner of four Squeeze In restaurants in Reno, helped to expand the east coast Italian ice franchise firm’s reach into the west. Rita’s Italian Ice is headquartered in Pennsylvania and already operates more than 600 stores in 27 states. It also has a location in the Philippines and is entering both Canada and the Middle East.