In the 11th anniversary year of the “Give the Gift of Peace” campaign, Jacksons Food Stores and its customers, including the stores in Fallon and Fernley, donated a total of $166,768.32 ($83,384.16 from customer donations and a dollar for dollar match by Jacksons) as part of the commitment to create Compassionate Communities.
This donation marks the highest level of contribution in the program’s history. Since the inception of the campaign, the northwest has raised over $900,000 in total. The campaign ran from Thanksgiving through Christmas Day. Jacksons sold paper doves in $1, $5 and $10 increments in all of their stores in all five states of operation to raise funds for the prevention, education and support for victims of domestic violence and their children, sexual assault survivors, and adolescents experiencing relationship abuse.
“John Jackson’s willingness to bring the attention of his customers to the daily struggles of victims and survivors working toward a violence-free life is tremendously important to our efforts to raise awareness,” said NNADV Executive Director Sue Meuschke, who also thanks those who gave generously last year.