With Artsy Fartsy Art Gallery’s virtual wine walk this Saturday, art lovers who still have an appetite for the inspiring, the eclectic and unusual can take a tour of Jeffery Pace’s collection without setting foot in his shop.
Pace is offering another
chance from 10 a.m. to 3 p.m. on Facebook to take a virtual tour of his
artists’ work in his gallery by posting videos on the social media site and
keeping his shop accessible in the time of COVID-19 while it remains closed to
the public for now.
do these videos and go from room to room to talk about an artist, their medium
and we talk about how long they’ve been with me, we explain their techniques
depending on what artwork they do,” Pace said. “We make it beautiful and fun
and whimsical, but we also make it a little more playful. Last week, we did a
raffle, and this week we’ll do a raffle as well. This week, there will be a
trivial pursuit about the gallery.”
For those who are physically
in front of the building, Pace said he sets up an easel in front of Artsy
Fartsy and passersby go by with masks and ask questions about pieces and have
them answered firsthand.
“It’s about the art and about
the gallery, keeping the conversation going and keeping the people interacting,
and letting everyone know it’s a rough time keeping the doors closed but the
community is still there,” he said. “And people forget what’s going on outside
Pace said in the past few
months, the gallery itself has grown to feature 60 local artists. His Bloom
Room now has 20 international artists. Going to a virtual means of displaying
their works has kept the artists and followers connected, he said.
Sales have been down about 80
percent overall, but “each day is a new day,” he said.
While Artsy Fartsy doesn’t
qualify for state or federal aid such as small business loans and he can’t file
for unemployment, he said, maintaining a certain mentality helps to keep going.
Neighboring small businesses Purple Avocado and Fat Amy’s Boutique, also closed
and selling online for now, he said, are keeping in touch, doing what they can
“That’s why we’re doing
different things intertwined with us,” Pace said. “If we lose our business, our
community is really going to be screwed, to be honest with you.”
Pace said he’s in no hurry as
far as Gov. Steve Sisolak’s phasing plans are concerned and said he agreed that
keeping the community’s health first is important, saying he’ll keep his
gallery closed longer if necessary.
“We’re not a necessity,” he
said. “We have nothing you absolutely have to have. There’s nobody who needs to
come in here. We’ll know by the first of June. We’ll know in June, and then you
can come support the community. We’ll thoroughly clean the gallery when we are
ready. And then it’ll be new and shiny.”
For the artists who call his
gallery their home, he said none of them want to see him close any more than he
“(They’re) my family,” he
said. “The artists have been incredibly supportive, and they’re liking and
commenting on Facebook, they’re e-mailing and staying strong.”
The virtual wine walk takes
place from 10 a.m. to 3 p.m. on Facebook, giving followers time to order lunch
from Sassafras or San Marcos Grill, he said.
“Support your local
community, that’s the only thing I can really stress,” Pace said.