Raceday Automotive Enterprises
Mitch Palmer, co-owner
3700 Highway 50 East
9 a.m. to 6 p.m. Monday to Friday; 9 a.m. to 5 p.m. Saturday
What I do: We sell used cars and new and used hub caps and wheels. We opened in Reno last year. We opened here in Carson City in February.
Why I chose this business: I have 15 years’ experience in this business. My partner, Barry Bell, has 20 years’ experience. I went into this business because I love cars.
What got me started: I started out as a salesman. I liked it because you work outside. You drive all kinds of new and used cars. The people who you meet are great.
My professional goal: Our goal was to be owners of a business, which we reached. From here, we are going to expand to more cities.
Family: My wife, Vicki, and I have two children: Devin, 20, he works in our Reno location; Krysta, 14, she’s on the U.S. national team for trampoline and tumbling. She competes on the trampoline. She just came back from competing in the Netherlands, she’s been farther abroad than I have.
My proudest moment: Opening our first location in Reno.