Briefcase |


BRAD HORN/Nevada Appeal Dan Linn plays a Spirit custom jazz box at the Carson City store on Wednesday. Bono, lead singer of the Irish rock band U2, recently played a Spirit guitar during a television concert. Spirit guitars are made in Gardnerville.

Spirit Factory Direct

2020 Highway 50 East


Grand opening is Saturday

Name: Dan Linn

Position: Owner

Product: The store sells Spirit guitars, which are made in Gardnerville. They have been sold directly to artists and on their Web site, but this is the first and only retail store. The business tried selling the electric and acoustic guitars and basses through dealers but didn’t like how they were handled.

Price: $350 to $8,000

Employees: Two at the store, about 40 in the factory and about 100 internationally.

How Linn got involved: He had a friend who introduced him to the guitars and he loved how they played and sounded. Linn has been playing guitar for 40 years, mostly country and gospel. He said they plan to do instruction, too.