The Reno-Tahoe Chapter of the American Marketing Association lunch seminar on elevating marketing performance using cost-effective marketing measurement at Harrah’s Reno Convention Center from 11:30 a.m. to 1 p.m. Featured speakers, Sara Hart and Jim Lynn, will discuss how organizations – from sole proprietorships to small businesses to large corporations – can use research concepts to help their businesses succeed. The cost is $19 for AMA members and students, and $29 for non-members in advance, at the door $20 for AMA members and students, and $30 for non-members. To register visit RenoTahoeAMA.com.
Friday to Sunday
• Three-day creative nonfiction writing workshop at St. Mary’s Art Center in Virginia City led by writer Bob Reid. He will lead an exploration of such elements of nonfiction writing as characterization, description, style and narrative technique. He’ll talk about a wide variety of nonfiction forms, from memoirs to magazine articles to travel pieces to movie reviews. The goal will be for everyone to depart on the last day with a new piece of writing underway, or one previously begun elevated to the next level. The $300 cost includes meals and accommodations at St. Mary’s. For information, call 847-7774.
• eWomenNetwork accelerated networking dinner at Tamarack Junction, 13101 S. Virginia St. in Reno, from 5-7 p.m. Lauren Breslin’s topic is public speaking. Doors open and informal networking begins at 4:30 p.m. The cost is $45 for nonmembers, the cost for members is $35.
• The Sierra Nevada ARMA Chapter presents a seminar 2:30-4 p.m. on “The FileNet Approach to Compliance through Records Management,” presented by Bruce Schinkelwitz at Sierra Pacific Power Company, 6100 Neil Road in Reno. To register contact Pat Norman at PNorman@cityoffernley.org.
• The Residential Construction Superintendent series at Western Nevada Community College is geared toward budding field superintendents and can benefit site personnel wishing to excel. The eight courses cover issues and subjects identified by National Association of Homebuilder members as critical to a field supervisory job. The topics: planning and scheduling; safety and security. Contact Vicki Klopf, BAWN Educational Programs, 882-4353 or vklopf@ bawn.org to register.
• “Promotional Strategies for the Gaming Industry,” a gaming management course offered by Extended Studies at the University of Nevada, Reno. Sessions are at the university’s Continuing Education Building, 1041 N. Virginia St., Reno. Course fee: $2,500, includes lodging, breakfasts, lunches and one group dinner; or $2,250, without lodging, includes orientation breakfast, lunches and one group dinner. Registration and information: 784-4062 or 1-800-233-8928. For more information about Extended Studies gaming courses, visit http://www.extendedstudies.unr.edu.
• Nevada’s Annual Rural Roundup Tourism Conference begins at 8:30 a.m. at the Piñon Plaza resort on Highway 50 East. Tourism development expert Roger Brooks will share his 10 top ideas for actions communities can take to attract more visitors at the Nevada Commission on Tourism’s annual Rural Roundup conference. Brooks, a partner at Destination Development, Inc., in Olympia, Wash., will deliver the keynote address, “Ten Things You Need to Know to Create a Successful Brand.” Activities begin April 5 with a Ghost Walk Tour through Carson City’s downtown historic district to demonstrate to delegates how to package history for tourism, and a welcome reception at the Nevada State Railroad Museum. On April 6, delegates will hear the keynote address, a presentation about rural Nevada and the international arena and eight tourism sessions. The annual awards to tourism volunteers for exceptional achievement will be presented at the Thursday evening dinner. On April 7, delegates will tour of the Nevada State Museum, State Capitol, Nevada Legislature and Nevada State Library and Archives. Registration is open at http://www.travelnevada.com/ruralroundup for $65 per person, which includes meals, or $80 after March 31. For Piñon Plaza reservations, call (775) 885-9000.
— To list an event in the weekly business calendar, contact reporter Becky Bosshart at email@example.com.