Scott Peterson: The market proves resilient
November 22, 2017
It appears investors — retail and institutional — have become rather like predators. They patiently stalk shares, waiting for a dip, and then they strike — buying stocks when prices fall.
Consider last week. Barron's described it like this: "The Dow traded down nearly 80 points on Monday, 170 points on Tuesday, and 170 points on Wednesday, but each time the blue-chip benchmark finished off its lows. That was followed by the Dow's 187-point rally on Thursday, as everyone bought the dips."
Investors' remarkable behavior led the publication to speculate, "What if higher volatility, instead of scaring investors away from the stock market, brings them in? In that case, this bull market could still have a long way to go."
Buying low and selling high is a foundational principle of investing. However, it remains to be seen how successful buying dips will prove to be in a market that some believe is too highly valued.
One measure of valuation is the 12-month trailing price-to-earnings (P/E) ratio, which tracks a company's current share price against its earnings during the previous 12 months. Last week, FactSet reported the trailing P/E ratio for the Standard & Poor's 500 Index was 22. The five-year average is 18.2, and the 10-year average is 16.9. Some prefer to look at forward P/E ratios, which compare share price to expected future earnings. The forward P/E ratio for the Standard & Poor's 500 Index was 18, while the five-year average is 15.7, and the 10-year average is 14.1.
AND NOW FOR SOMETHING COMPLETELY DIFFERENT
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Direct-to-consumer (DTC — also abbreviated as D2C) companies have been implementing a brand new business model. They're skipping retailers and selling direct to consumers. Early entries in the DTC space targeted product areas dominated by big, established companies that have been enjoying high profit margins. DTC firms often are offering better price points and far superior customer service, reports Forbes.
In the future, some may remember the emergence of DTC as the onset of the razor wars. In 2010, the world's largest razor blade company had 70 percent market share in the United States. Its gross margins (sales minus the cost of the product) were as high as 60 percent, reported The Economist. Soon after, the company found itself competing with two subscription razor blade services offering no cost trials and money-back guarantees.
However, The Economist wrote:
"A growing number of startups are reimagining everyday household items — from pants and socks to toothbrushes and cookware. These [DTC] companies bypass conventional retailers and bring their products straight to customers via their online stores. They began several years ago to catch the attention of venture-capital (VC) firms, which have poured in more than $3bn since 2012. But the success of some [DTC] firms has attracted a lot of wannabes, making this a crowded market and leaving some wondering whether the boom has reached its limits."
D. Scott Peterson is CEO and head investment manager for Peterson Wealth Management. If you wish to contact him please call 775-673-1100 or visit PetersonWM.com.
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