Carson City Senior Center rolls out new visual identity |

Carson City Senior Center rolls out new visual identity

In Plain Sight Marketing
The new logo for the Carson City Senior Center was created with input from center participants through hundreds of responses to surveys, focus groups and a final vote. The visual identity will begin appearing on center marketing materials, vehicles and throughout the center.

After months of research, the Carson City Senior Center is rolling out its new visual identity which showcases the vitality, companionship and support Carson City seniors enjoy — and expect — at the Senior Center. Representatives from the center are showcasing the new logo during the Silver and Snowflakes Holiday Market event at McFadden Plaza with a booth featuring freshly baked cookies and a kids’ craft table from 5 to 7 p.m. Friday.

Nearly 400 seniors and residents responded to the city-wide survey put out by Senior Center Executive Director Courtney Warner in February. Respondents gave their opinions on services, activities, meal service, and what the center means to them.

The center held three focus groups, with 29 participants overall, to further discuss and dissect the survey results.

Three major themes emerged time after time from the research: Carson City seniors are proud to be called seniors, they are very active and seek out activities related to health, fitness and exercise; and they love bright colors, especially the color purple.

Using this feedback, a local graphic artist designed and presented several logo variations to senior center executives, who narrowed it down to two choices. The two choices were presented on a ballot to seniors at lunch. More than 200 people voted overwhelmingly by a margin of 4:1 in favor of the new logo.

“We really wanted to express the main reasons people come to the center — friendship and activity — in our new look,” Warner said. “It was important to us to showcase the color purple in a meaningful way to pay homage to the wishes of our patrons, and to create a feeling of vivacity and movement, which are so important to our seniors.”

The new logo will begin appearing on senior center signage and marketing materials; as well as the center’s vehicles. A new website will launch in early 2018. Plans for updating the building with fresh paint, new furnishings and artwork are also in the works, as well as new activities and programs, including TRIAD public health and safety classes, which was introduced in June, based on input from the survey.

“It’s a big process that will take some time,” Warner said. “We are so excited to be making progress toward creating a senior center that reflects the people who come here and to attract new people with our updated look and feel.”

All of this research was conducted, analyzed and reported by Carson City marketing group In Plain Sight Marketing.

For information, call the Carson City Senior Center at 775-883-0703.