Photo detail

An aerial view of the Shakespeare Ranch.

Stories this photo appears in:

To spend $100 million or not to spend $100 million

When real estate agents receive a home listing, they typically have a checklist: stage and take photos of the home; advertise the listing online; post a sign out front; and perhaps host an open house. When a real estate agent lists a home in the multi-million dollar range — a house Sierra Sotheby’s International Realty co-listing agent Lexi Cerretti calls a super prime property — the marketing approach completely changes. A Sunday open house will no longer suffice.


Use the comment form below to begin a discussion about this content.

Sign in to comment