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Battle Born Social owner/chef David Stern takes a break outside his establishment on 318 N. Carson Street.

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The business name of the year: Battle Born

What’s in a name? Seemingly everything. Suddenly, like the name Liam or Emma — thus far the top baby names of 2017— the name Battle Born is the favored name for new businesses recently opened in Carson City: Battle Born Social, Battle Born Ammunition & Firearms, Battle Born Business Center, Battle Born Harley-Davidson, to name a few.

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