Marketing the Farm Experience 101

The growing trend in agritourism is bringing more visitors to the family farm, and effective online marketing can be a roadmap to Nevada’s farms and ranches.

Western Nevada College Specialty Crop Institute offers an agritourism marketing workshop, “Marketing the Farm Experience 101,” Saturday, March 29, 9 a.m. – 4:30 p.m. at WNC Carson City, 2201 West College Pkwy. Cost is $35 for those registering by today, $45 afterward. Lunch is included.

Featured speaker Jane Eckert will introduce participants to a wealth of marketing information, including the elements of a good website, the importance of social media, low-budget marketing options and more. Eckert, a sixth generation farmer’s daughter, is founder and CEO of Eckert AgriMarketing, a full-service marketing, consulting and website design firm that offers services to both agriculture and tourism industries.

Lora Robb, social media manager for the Nevada Commission on Tourism, will discuss the state’s efforts to promote rural tourism. For farmers new to Facebook, Liza Detomasi of Workman Farms will be on hand to help connect their farms with more Facebook friends.

The WNC Specialty Crop Institute is an innovative program that teaches alternative farming methods for local growers. Funding for this project is provided by the National Fish and Wildlife Foundation.