Carson City Culture & Tourism Authority updates marketing

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Where history lives and adventure awaits.

That is one of several new taglines the Culture & Tourism Authority will be using to market Carson City.

“We want to be the hub. Adventure awaits is the launch,” said Supervisor Stacey Giomi, who sits on the CTA board. “We can work off the pillars more easily from there.”

Those pillars include history, museums, sports facilities, and proximity to Lake Tahoe, Virginia City and other nearby destinations, as identified by the CTA’s marketing consultant, KPS3.

“Adventure means something different to different people,” said David Peterson, executive director.

KPS3 updated the CTA board on its work, including a revamp of the bureau’s web site and logo.

The other taglines discussed, which will be used for different events or audiences, include Nevada’s Heart Beats Here and Recharge Your Western Spirit.

Peterson presented the 2018 tourism’s economic impact data. Total spending by visitors was $198 million, up 3.2 percent from $191.8 million in 2017. Combined with direct and indirect employment and taxes, tourism’s impact on Carson City in 2018 was $339.2 million.

Room revenue for the city’s lodging properties was up 5.83 percent in August, from $2.29 million in 2018 to $2.42 million in 2019.

Peterson also said the CTA is working on a grant to pay for 20-25 markers for the Kit Carson Trail, the former blue line trail on the historic west side, and that he would bring data on the economic impact of the 2019 Epic Rides bike race to the next meeting.


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