County’s 3C Event Complex wraps up busy month

The 3C Event Complex wrapped up a busy June starting with the second annual Moving Forward Together Traditional Powwow with more than 1,900 local and out-of-town guests visiting the event as participants and spectators.

Twelve days of rough stock rodeo, barrel racing, roping, and a finale rodeo provided a boost in tourism and economic impact for Fallon and Churchill County. A total of 28 events were held in conjunction with the 3C Summer Gathering, 23 of which were in the Rafter 3C Arena. From June 13 through 22, 1,663 entries were placed into the individual events including Battle Born Broncs, Lita Scott’s Chasing Aces Barrel Race and the Double Down in Fallon Team Roping with combined payouts of $440,000.

The second annual Battle Born Broncs saw another sellout crowd for 2023, hosting the nation’s top PRCA bareback and saddle bronc riders. With broadcasting of the action-packed show on The Cowboy Channel and features of the event on the PRCA ProRodeo social media pages, fans of rough stock from around the nation were able to tune in to the amazing production taking place in the Oasis of Nevada. Lefty Holman took home the win in the saddle bronc riding with 90 points, and Bradlee Miller won the bareback riding with 89 points.

This year’s PRCA Youth Camp was also a success with more than 80 youth athletes in attendance to fine-tune their skills in rough stock with instruction from the PRCA rodeo professionals.

The Double Down in Fallon Team Roping presented by Ullman-Peterson Events brought upward of 1,200 teams to the area for a full week of competitive roping with payouts. The roping, featured on Ropers Sports News, helped set a precedent that will attract more equestrian events to Churchill County.

The final event to cap out the month was the de Golyer Bucking Horse and Bull Bash, bringing 640 concert attendees to the ‘90’s country legend Doug Stone concert and 4,000 rodeo enthusiasts to the local rodeo.

As the 3C Summer Gathering Event producers look to 2024, the goal is to double both the number of entries and the total payouts to contestants. Churchill County and Fallon will continue to host top-notch events throughout this year and look forward to future events in the 3C Event Complex, both recurring and new.

Anne McMillin is public information officer for Churchill County.